TradeScale Ventures

The Builder's Messaging Blueprint Workshop

You can't be in every living room. Your message can.

Three working sessions with you and your leadership team. We pull the purpose, values and story out of your head and turn them into one core consultation presentation, so whoever sits at the client's kitchen table says it the way you would.

Reserve my workshop

$2,500Three sessions with your leadership team. Take it on its own, or as part of Core 8: Branding & Differentiation.

What you walk away with

  • ✓A core consultation presentation your whole team delivers the same way
  • ✓Purpose, mission, vision and core values, written in your words, not ours
  • ✓Message guidelines that keep every rep on track at the most important moment of the client journey
  • ✓Core values clear enough to hire, coach and let go by

Most strategy coaches hand you homework. Here you talk, we listen, and you leave with the finished words.

Three sessions

  1. 01

    Your story and your values

    We interview you and your leaders: how you got here, how you treat clients, what you won't tolerate. No forms, no homework.

  2. 02

    Purpose, mission, vision and who you serve

    We bring back a first draft in your own words. You sharpen it, and we define the clients you want more of.

  3. 03

    The consultation presentation

    Your message becomes the core presentation for every consultation, with guidelines so anyone on your team can deliver it.

In their words

Contractors who went through it.

“You provide the product of the clarity, not just advice for clarity.”

Katherine Serrano Sosa · Rooted Architecture Studio

“I was thinking very small… I can see the shop, I can see the trucks.”

Anthony Silva · A Better Plumber

“I've kind of already been doing a lot of this without actually… saying the words.”

Jim Pearson · Pearson Construction

“I went to a networking event this week… and people got what I was trying to talk about.”

Katherine Serrano Sosa · Rooted Architecture Studio

Bring your leadership team

$2,500. Three sessions. Your whole message, finished.

When you know your why, you can conquer anything. Book a short call and we'll set your three session dates.

Not ready for a call?

Start with the free Local Map Audit. No call required.

Reserve my workshop