The Core 10 Operating System

The whole machine, not another piece of it.

Every trade business runs on ten systems: how you get found, how you follow up, how you sell, how you price, how you build, who builds it, and how you lead. Most owners hold all ten together with their own two hands. The Core 10 connects them, so the business runs on systems instead of on you.

You don't buy all ten at once. You start where it hurts most, and every system you add makes the others work harder.

Marketing Engine

Get the work

Be found, answer fast, fill the calendar and close the jobs you quote.

1Lead EngineA homeowner two streets over just searched for exactly what you do. She called your competitor. You never knew she existed.Be the first name they see. Every time. →2Follow-Up & NurtureThe lead came in at 4:52 on a Friday. By Monday she'd signed with someone who called back in five minutes.Every lead answered. Every estimate chased. Automatically. →3Inbound TrafficSlow months aren't bad luck. They're what happens when every job depends on the phone ringing on its own.Turn on demand when you need it, in the neighborhoods you want. →4Sales ConversionYou quote it on a hunch, lose it on price, or win it and find out at closeout you didn't make a dime.Estimates that close, and close at the right number. →

Delivery

Do the work, profitably

Know your numbers, run every job the same way and keep a crew that can build what you sell.

5Financial ClarityYou're busy. The bank account doesn't seem to know it.Know which jobs make money before you take the next one. →6Production WorkflowEvery job runs a little differently, and every difference costs you a callback, a day, or a customer.The same job, done the same right way, every time. →7Hiring & LaborYou can sell more work than your crew can build. So you turn it down, or you take it and burn everyone out.A bench of good people, and a reason for them to stay. →

Leadership

Build a company that runs without you

A brand worth paying more for, standards that hold and a leader who gets his weekends back.

8Branding & DifferentiationIf you look like everyone else, the homeowner decides on the only thing left: price.Be the contractor they choose before they compare. →9SOPs & QAQuality lives in your head. When you're not on the job, it shows.Standards that hold when you're not there. →10Leadership SupportYou built a company to buy back your freedom. Right now it owns you.Run the company. Stop being the company. →

Free Local Map Audit

Not sure which system is bleeding the most?

See exactly where you show up on the Google map, block by block, and who takes the calls when you don't. Two minutes to request. The scan starts right away. The fix list is yours to keep.

Get my FREE local map audit Talk to an operator

P.S. Most owners start with Core 1, because the free audit shows them in black and white what being invisible is costing them.